Sunday, October 30, 2016

Indie Shop Fall 2016 Interviews - Joy Lacquer

Hello Loves!!
I am excited to show you this project I've been working on for the last two weeks. In preparation for the upcoming Indie Shop on November 5th in Torrance California, I've interviewed all the vendors that will be there. From today until the event, I will be posting an interview a day so that you can get to know each and every one of the faces behind the brands. 
Now.... TO THE INTERVIEW!!!
Today I present to you Joy Lacquer!

What is your name and where are you from?
Joy Lacher (pronounced Locker) and I live in Seattle Washington.

When did you start Joy Lacquer?
I started Joy Lacquer in May of 2015

What is meaning behind Joy Lacquer and how did you come up with your brand name?
We commonly hear our last name mispronounced as latcher or lacker, so naming the polish business after that seemed to make sense.  The similarity has definitely caused tongue twisters when I say it or sign my name.

What do you love about what you do?
I've gotten to meet hundreds of women through nail polish and working with individuals on custom colors is my favorite part of the business.  Creating a person's vision using color as a medium, is sometimes a challenge but its such a unique outlet, you'll never make the exact same color twice.  I absolutely love it.  My other favorite part is seeing a new collection's swatch photos.  I always get so giddy, as if I haven't been staring at those colors for months on end!  But seeing different nail art, nail shapes and all the talented women wear the colors for the first time, is very exciting.

What are some of your hobbies or favorite pastimes?
I'm always making something.  If it's not mixing polish, you'll find me baking, marinating, sewing, painting, quilting, making scrapbooks, costumes, stickers, decorating, playing in the garden, weeding or digging for worms.  You've got to have a worm bin for the garden and you've got to feed them. They love apple peels!

Will this be your first event like Indie Shop and if not what do you like about doing events like this?
Yes, this is my first time vending at a polish event. I've been to an indie polish event called Cocktails and Colors in Las Vegas.  This was more of a press event for table display and mingling. I met several bloggers there that I'm now working with, so it opened up some new relationships that turned out really well.  In the recent past, I've been to craft fairs to display handmade baby headbands, bows and knit hats.  For many years, I made soap, bath foam and candles so there were several seasons that we displayed at holiday shows to sell those types of things too.  My mom is a sewing and beading wizard so she's usually my counterpart at the display table.

What will you be bringing to Indie Shop and will you be offering an event exclusive for attendees?
I have two exclusives and two limited polishes.  With all four, I used Parisian inspiration.  Ratatouille and But First, Champagne are the LE's and they are for sale in the shop, and will be at the table, as well.  There was not a good colored wine pairing for Ratatouille and I'm a fan of the bubbly anyway, so although pretty opposite, this pair worked out.  The champagne is very understated and beautiful buff color, with a lavender shimmer.  Ratatouille is a dark vampy eggplant with a red and green shift.  The others are a sapphire blue with copper and gold chrome and holo, named after the Louvre Museum, then there's a lavender (part of a duo with IAMCC) inspired by the Paris Opera Ballet.  It's called Le Papillon.  I'm also bringing a few core colors and will reveal my winter collection there.  Available for sale later in November.  As always, I will have the hazelnut vanilla coffee sugar scrub. It's my trademark body product and it smells suuuuper delicious. I'll have a gift with purchase and scratch tickets too.
Ratatouille (top) and But First, Champagne (bottom)
Louvre Museum
 
Le Papillon
 Paris Opera Ballet Duo

Is there anything else that you would like people to know about you or Joy Lacquer?
Come find us in the FB group!  Joyful Fingers.  I've recently taken to asking group members to swatch new colors. Even as a novice, I love to see what nail art they come up with and I love the enthusiasm.  I recently made the first true turquoise to purple thermal polish and named it Joyful. It sold out the first day but is back in stock, as of just this past week. It's absolutely stunning.  You don't have to be a member of the group to purchase but you should join anyway!  In November, we're having another Custom Boutique. That's when, with the permission of my co-creators, I take all the customs from the past couple months and we vote on which ones to remake.  There is a pre-order window and they are offered for sale at a discounted price.  Reading the story behind the polish is a cool part about the album and it's really fun to see what will make it in.
 
Thank you so much Joy for taking the time to do this with me. I am excited for Indie Shop and I can't wait to stop by to say hi and shop.

There you have it! I hope you guys enjoyed learning a little more about Joy Lacquer. Make sure to "Like" their Facebook page, "Join" their Facebook group and "Follow" them on Instagram for up to date information about things to come.
Don't forget that Indie Shop is November 5th at 10am in Torrance California. There are still tickets available so make sure you get yours before they sell out.
Stop by and say hi to Joy while you're shopping at Indie Shop. I'll be there too so find me and say hello, I would love to meet all of you!

Let me know what you think about this project and stay tuned for tomorrows interview.



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